Use of Concept: stakeholder needs/desires
Description
The desires, needs, and preferences of stakeholders involved in the company and product lifecycleExamples:
- Insights gained from targeted user research to expand to new customer segment (e.g., eco-conscious consumers)
- Expansion of a mobile phone product line to stay competitive in the market
Owning Diagram: A12: Determine customer profile
ICOM Details:
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Output on Activity
A121 Analyze stakeholders
.
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Input on Activity
A122 Determine product opportunity
.
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