Use of Concept: focus groups

Description

Group discussions to gain insight into a specific topic, including shared experiences surrounding that topic

Examples:
- Holding a focus group to understand when consumers repair or replace electronic devices

Owning Diagram: A1: Design Product

ICOM Details:

Disclaimer: Certain commercial equipment, instruments, or materials are identified in this documentation to foster understanding. Such identification does not imply recommendation or endorsement by the National Institute of Standards and Technology, nor does it imply that the materials or equipment identified are necessarily the best available for the purpose.