Use of Concept: brand identity
Description
Features that distinguish a company’s products from competitors or make them distinguishable to consumersExamples:
Marketing circularity-related features
- Using old fish nets in new clothing as a value decision [12]
- Stories and pictures about the sustainable use of the farm to make wool clothing [12
Owning Diagram: A14: Converge on design
ICOM Details:
-
Tunneled Concept in Diagram.
-
Control on Activity
A142 Evaluate design concepts
.
Disclaimer: Certain commercial equipment, instruments, or materials are identified in this documentation to foster understanding. Such identification does not imply recommendation or endorsement by the National Institute of Standards and Technology, nor does it imply that the materials or equipment identified are necessarily the best available for the purpose.