Use of Concept: affinity mapping
Description
A method for synthesizing qualitative data (e.g., from customers) to reveal themes and insightsExamples:
- Clusters revealing types of problems consumers face from maintenance service requests
Owning Diagram: A12: Determine customer profile
ICOM Details:
-
Mechanism inherited from Activity
A12 Determine customer profile
.
-
Mechanism on Activity
A122 Determine product opportunity
.
Disclaimer: Certain commercial equipment, instruments, or materials are identified in this documentation to foster understanding. Such identification does not imply recommendation or endorsement by the National Institute of Standards and Technology, nor does it imply that the materials or equipment identified are necessarily the best available for the purpose.